genericide

As a verb genericise

is (nonstandard|buzzword|uk) to make something behave generically.

As a noun genericide is

(rare|nonstandard) the act or process of letting a trademark term become so common that the trademark is indefensible.

As a verb genericize

is (nonstandard|or|legal|transitive) to make generic (used especially of a trademark).

As a noun genericide is

(rare|nonstandard) the act or process of letting a trademark term become so common that the trademark is indefensible.