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Logotype vs Wordmark - What's the difference?

logotype | wordmark |

As nouns the difference between logotype and wordmark

is that logotype is a symbol or emblem that acts as a trademark or a means of identification of an institution or other entity, usually referred to as a logo while wordmark is a logotype; a standardized graphic representation of the name of a company or product used for purposes of easy identification. It is is often text with unique typographic treatments. Usually the company name is incorporated together with simple graphic treatments, so that the representation of the word essentially becomes a symbol of the company.

logotype

English

(wikipedia logotype)

Noun

(logotypes)
  • A symbol or emblem that acts as a trademark or a means of identification of an institution or other entity, usually referred to as a logo.
  • A single type combining two or more letters; a ligature.

    • Synonyms

    * ligature * logo

    References

    * ----

    wordmark

    English

    Noun

    (en noun)
  • (marketing) A logotype; a standardized graphic representation of the name of a company or product used for purposes of easy identification. It is is often text with unique typographic treatments. Usually the company name is incorporated together with simple graphic treatments, so that the representation of the word essentially becomes a symbol of the company.
  • (computing) A bit in each memory location on some variable-word-length computers (e.g. ) used to mark the end of a word.

    • See also

    * trademark