, title=Movies: A Psychological Study
, publisher=Free Press
, passage=We might suppose that some of the most impactful
heroines of current films would combine these two functions: that of the good-bad girl ...
* 1969 , W. James Popham, "Curriculum Materials," Review of Educational Research , vol. 39, no. 3, p. 321:
* 1982 , S. E. Taylor and S. C. Thompson, "Stalking the Elusive 'Vividness' Effect," Psychological Bulletin , vol. 89, no. 2, p. 155:
- It is strongly recommended that in the future such investigations not be reported in the literature unless they are designed to test the effects of some hopefully impactful treatment variation.
* 2001 , A. Mukherjee and W. D. Hoyer, "The Effect of Novel Attributes on Product Evaluation," The Journal of Consumer Research , vol. 28, no. 3, p. 463:
- Everyone knows that vividly presented information is impactful and persuasive.
- A dominant finding in psychology and consumer behavior has been that negative information is more impactful than positive information.
* Proscribed by some authorities, who recommend “influential” or “effective” instead.
Alternatively, one may rephrase to “have an impact” or “have a strong impact”. However, many usages can be found, particularly in business and education as well as in journalism and academic writing.
* Usage is more common in the US.
* effectual, impactive
Historical usage frequency at Google books
Having a great value.
estimable; deserving esteem
- valuable gemstones
- a valuable''' friend; a '''valuable companion
* (l), (l)
a personal possession such as jewellery, of relatively great monetary value; — usually used in plural form.