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Terms vs Overbrand - What's the difference?

terms | overbrand |

As a noun terms

is .

As a verb overbrand is

(marketing) to use too many brands (proprietary names in marketing).

terms

English

Noun

(head)

    • Statistics

    * ----

    overbrand

    English

    Verb

    (en verb)
  • (marketing) To use too many brands (proprietary names in marketing).
  • * 2006 , Ronald J Alsop, The 18 Immutable Laws of Corporate Reputation
    • "They had overbranded and had too many branding levels with three different divisions and all of their products using the ITT prefix," says Hayes Roth...
  • * 2007 , Neil Henry, American carnival: journalism under siege in an age of new media?
    • If the product name is mentioned more than once in a sound bite and in the narration, you've more than likely overbranded it. Don't overburden your expert.
  • * 2008 , David A Aaker, Spanning Silos: The New CMO Imperative?
    • The good news is that overbranding and the absence of a coherent brand strategy are an obvious problem, if not a crisis. Anyone can count brands...