Noun

(en noun)

An expert in the field of psychology.

*

Investigating why IBM salespeople were so successful, researchers found that IBM set easy targets for their salespeople rather than targets that were difficult to reach and so most of their salespeople achieved their targets. IBM had hired psychologists to define optimum motivational goals for their salespeople and it was discovered that if the targets were achievable the salespeople became very confident and motivated (unlike their demotivated cousins in rival companies) and went out and sold even more computers.

Noun

(en noun)

One whose activities make use of the scientific method to answer questions regarding the measurable universe. A scientist may be involved in original research, or make use of the results of the research of others.

* {{quote-magazine, date=2012-01

, author=Stephen Ledoux, volume=100, issue=1, page=60, magazine=(American Scientist) , title= Behaviorism at 100 , passage=Becoming more aware of the progress that scientists' have made on behavioral fronts can reduce the risk that other natural ' scientists will resort to mystical agential accounts when they exceed the limits of their own disciplinary training.}}

* {{quote-magazine, date=2013-06-21, author= Karen McVeigh

, volume=189, issue=2, page=10, magazine=(The Guardian Weekly) , title= US rules human genes can't be patented , passage=The US supreme court has ruled unanimously that natural human genes cannot be patented, a decision that scientists and civil rights campaigners said removed a major barrier to patient care and medical innovation.}}