Verb

(head)

(promote)

Verb

(promot)

To raise (someone) to a more important, responsible, or remunerative job or rank.

He promoted his clerk to office manager.

Having crossed the chessboard, his pawn was promoted to a queen.

To advocate or urge on behalf of (something or someone); to attempt to popularize or sell by means of advertising or publicity.

They promoted the abolition of daylight saving time.

They promoted the new film with giant billboards.

To encourage, urge or incite

{{quote-Fanny Hill, part=5 , so that finding myself on the point of going, and loath to leave the tender partner of my joys behind me, I employed all the forwarding motions and arts my experience suggested to me, to promote his keeping me company to our journey's end}}

To elevate to the above league.

At the end of the season, three teams are promoted to the Premier League.

(label) To increase the activity of a catalyst by changing its surface structure

(label) To exchange a pawn for a queen or other piece when it reaches the 8th rank

Verb

(preferr)

*, II.3.2:

*:Tiberius preferred many to honours in his time, because they were famous whoremasters and sturdy drinkers.

(lb) To be in the habit of choosing something rather than something else; to favor; to like better.

:

*

*:"My tastes," he said, still smiling, "incline me to the garishly sunlit side of this planet." And, to tease her and arouse her to combat: "I prefer a farandole to a nocturne; I'd rather have a painting than an etching; Mr. Whistler bores me with his monochromatic mud; I don't like dull colours, dull sounds, dull intellects;."

(lb) To present or submit (something) to an authority (now usually in "to prefer charges").

*1630 , , True Travels , in Kupperman 1988, p.36:

*:one Master David Hume, who making some use of his purse, gave him Letters to his friends in Scotland to preferre him to King James.

*1817 , (Walter Scott), , XVII:

*:Such were the arguments which my will boldly preferred to my conscience, as coin which ought to be current, and which conscience, like a grumbling shopkeeper, was contented to accept.