Payola vs Plugola - What's the difference?

payola | plugola |


As nouns the difference between payola and plugola

is that payola is (us) a bribe given in exchange for a favor, such as one given in exchange for the promotion of goods or services (originally one given to a disk jockey to play a record) while plugola is (chiefly|us) undeclared or illicit publicity or product promotion, especially on radio or television.

payola

English

Noun

(wikipedia payola)
  • (US) A bribe given in exchange for a favor, such as one given in exchange for the promotion of goods or services (originally one given to a disk jockey to play a record).
  • plugola

    English

    Noun

  • (chiefly, US) Undeclared or illicit publicity or product promotion, especially on radio or television.
  • * 2006 , Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein (eds.), Media Promotion and Marketing for Broadcasting, Cable, and the Internet , page 22:
  • Both radio and television management must be watchful for instances of staff payola and plugola .
  • * 2007 , Carey L Higgins and Gerald Sussman, in Gibson & Lowes (eds.), Urban Communication: Production, Text, Context , page 151:
  • Portland's TV stations regularly employ plugola in news programming as a way of promoting parent network programming .
  • * 2012 , Paul Farhi, The Washington Post , 4 Jan 2012:
  • It’s unclear just how widespread such “plugola ” schemes are now. But an FCC report, published in June, cited a 2010 Pew survey in which 24 percent of local TV news executives reported “a blurring of lines between advertising and news.”