Online vs Superstitial - What's the difference?
online | superstitial |
Describes a system which is connected (generally electrically) to a larger network.
# Describes a generator or power plant which is connected to the grid.
# Describes a computer which is connected to the Internet or to some other communications service – i.e., not simply with the cable plugged in, but has established a connection to a larger network (e.g., by dialing up).
Available over, or delivered from, the Internet.
* {{quote-magazine, title=No hiding place
, date=2013-05-25, volume=407, issue=8837, page=74, magazine=(The Economist)
Connected to the Internet.
Available on a computer system, even if not networked.
Describes a system that is active, particularly building facilities (such as power) or a factory or power plant.
(advertising, often capitalized, sometimes used attributively) A proprietary standard in online advertising created by Unicast, featuring animation and interactivity; advertising produced under this standard.
* 2003 June, K. M. Ribisl, "The Potential of the Internet as a Medium to Encourage and Discourage Youth Tobacco Use," Tobacco Control , vol. 12, p. i55:
* 2005 Sept. 19, Gavin O'Malley, "
* 2006 April 24, Pam Stein, "
As an adjective online
is describes a system which is connected (generally electrically) to a larger network.As an adverb online
is describes actions performed over the Internet.As a noun Superstitial is
a proprietary standard in online advertising created by Unicast, featuring animation and interactivity; advertising produced under this standard.online
English
(wikipedia online)Alternative forms
* on-lineAdjective
(en adjective)citation, passage=In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result. If the bumf arrived electronically, the take-up rate was 0.1%. And for online adverts the “conversion” into sales was a minuscule 0.01%.}}
Antonyms
* (connected to larger network) offline * (available on a computer system) hardcopyDerived terms
* massive open online course (MOOC)See also
* come onlineAnagrams
* ----superstitial
English
Noun
(en noun)- Over 10% of viewers have visited the truth site through one of these Superstitial ads.
Pace Thyself," MediaPost (retrieved 12 Aug. 2011):
- [T]he value of superstitials , say, or any type of out-of-banner rich media ad, is just as potent as it was two years ago.
Innovative Media Plans," iMEDIA Connection (retrieved 12 Aug. 2011):
- A revolutionary new idea can eventually become a mainstay in our media options. For example, I executed the first Unicast superstitial back in 1998 to promote the Universal Pictures movie “The Mummy.”
