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Motivation vs Motives - What's the difference?

motivation | motives |

As a noun motivation

is (label) motivation.

As a verb motives is

.

motivation

Noun

(en noun)
  • Willingness of action especially in behavior
  • The action of motivating.
  • Something which motivates.
  • An incentive or reason for doing something.
  • (advertising) a research rating that measures how the rational and emotional elements of a commercial affect consumer intention to consider, visit, or buy something.
  • The motivation scores showed that 65% of people wanted to visit our website to learn more about the offer after watching the commercial.

    Derived terms

    * intrinsic motivation * extrinsic motivation

    References

    * (sense) The Advertising Research Handbook Charles E. Young, Ideas in Flight, Seattle, WA, April 2005 ----

    motives

    English

    Noun

    (head)
  • ----