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Motivation vs Willingness - What's the difference?

motivation | willingness |

As nouns the difference between motivation and willingness

is that motivation is willingness of action especially in behavior while willingness is the state of being willing.

motivation

English

(wikipedia motivation)

Noun

(en noun)
  • Willingness of action especially in behavior
  • The action of motivating.
  • Something which motivates.
  • An incentive or reason for doing something.
  • (advertising) a research rating that measures how the rational and emotional elements of a commercial affect consumer intention to consider, visit, or buy something.
    • The motivation scores showed that 65% of people wanted to visit our website to learn more about the offer after watching the commercial.

    Derived terms

    * intrinsic motivation * extrinsic motivation

    References

    * (sense) The Advertising Research Handbook Charles E. Young, Ideas in Flight, Seattle, WA, April 2005 ----

    willingness

    English

    Noun

    (en-noun)
  • The state of being willing