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Motivation vs Rationale - What's the difference?

motivation | rationale | Related terms |

As nouns the difference between motivation and rationale

is that motivation is willingness of action especially in behavior while rationale is an explanation of the basis or fundamental reasons for something.

motivation

Noun

(en noun)
  • Willingness of action especially in behavior
  • The action of motivating.
  • Something which motivates.
  • An incentive or reason for doing something.
  • (advertising) a research rating that measures how the rational and emotional elements of a commercial affect consumer intention to consider, visit, or buy something.
  • The motivation scores showed that 65% of people wanted to visit our website to learn more about the offer after watching the commercial.

    Derived terms

    * intrinsic motivation * extrinsic motivation

    References

    * (sense) The Advertising Research Handbook Charles E. Young, Ideas in Flight, Seattle, WA, April 2005 ----

    rationale

    English

    Noun

    (wikipedia rationale) (en noun)
  • an explanation of the basis or fundamental reasons for something
  • a justification or rationalization for something
  • a liturgical vestment worn by Christian bishops of various denominations
  • Synonyms

    * (explanation) , rationalization * (justification)

    Anagrams

    * ----