Noun

(en noun)

Willingness of action especially in behavior

The action of motivating.

Something which motivates.

An incentive or reason for doing something.

(advertising) a research rating that measures how the rational and emotional elements of a commercial affect consumer intention to consider, visit, or buy something.

The motivation scores showed that 65% of people wanted to visit our website to learn more about the offer after watching the commercial.

Noun

(necessities)

The quality or state of being necessary, unavoidable, or absolutely requisite.

* {{quote-magazine, date=2013-06-28, author=(Joris Luyendijk)

, volume=189, issue=3, page=21, magazine=(The Guardian Weekly) , title= Our banks are out of control , passage=Seeing the British establishment struggle with the financial sector is like watching an alcoholic […].  Until 2008 there was denial over what finance had become. […]  But the scandals kept coming, […]. A broad section of the political class now recognises the need for change but remains unable to see the necessity of a fundamental overhaul.}}

The condition of being needy or necessitous; pressing need; indigence; want.

That which is necessary; a requisite; something indispensable.

*

Love and compassion are necessities , not luxuries. Without them humanity cannot survive.

That which makes an act or an event unavoidable; irresistible force; overruling power; compulsion, physical or moral; fate; fatality.

* 1804 , Wordsworth,

I stopped, and said with inly muttered voice,

'It doth not love the shower, nor seek the cold:

This neither is its courage nor its choice,

But its necessity in being old.

The negation of freedom in voluntary action; the subjection of all phenomena, whether material or spiritual, to inevitable causation; necessitarianism.

(legal) Greater utilitarian good; used in justification of a criminal act .

(legal, in the plural) Indispensable requirements (of life).