Noun

(en noun)

(informal) A major trend.

*{{quote-news, year=2007, date=January 7, author=Carole Gould, title=Three Philosophies, Three Big Gains, work=New York Times citation

, passage=To pick the fund’s 85 stocks, Mr. Coll aims to identify megatrends in the economy, then looks for industries and companies that might benefit from them. }}