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Marketing vs Backup - What's the difference?

marketing | backup |

As nouns the difference between marketing and backup

is that marketing is marketing (promotion, distribution and selling of a product or service) while backup is a reserve or substitute.

As an adjective backup is

standby, reserve or extra.

marketing

English

(wikipedia marketing)

Verb

(head)

    • Noun

  • Buying and selling in a market.
  • (uncountable) The promotion, distribution and selling of a product or service; includes market research and advertising.
  • *{{quote-magazine, title=No hiding place
    • , date=2013-05-25, volume=407, issue=8837, page=74, magazine=(The Economist) citation , passage=In America alone, people spent $170 billion on “direct marketing ”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result.}}
  • Shopping, going to market.
  • * 1926 , (George Herriman), comic strip Us Husbands'', June 12th, 1926 (reprinted in the back of ''Krazy & Ignatz , vol. 1922–1924, Fantagraphics, 2012, ISBN 978-1-60699-477-1, p. 223):
    • [Wife to husband:] I'm going out to do my marketing – keep out of the kitchen, while I'm gone.

    Derived terms

    * affiliate marketing * ambush marketing * antimarketing * direct marketing * e-marketing * event marketing * influencer marketing * marketing collateral * marketing research * membership marketing * multi-level marketing * niche marketing * viral marketing

    backup

    English

    Alternative forms

    * back-up

    Noun

    (en noun)
  • A reserve or substitute.
    • If the goalkeeper is injured, we have a backup .
  • (computing) A copy of a file or record, stored separately from the original, that can be used to recover the original if it is destroyed or damaged.
    • After the power failure, we had to restore the database from backup .
  • An accumulation of material that halts the flow or movement of something.
    • The blockage caused a backup in the plumbing.
  • (law enforcement) reinforcements
    • He's got a gun - you better send for backup .

    Synonyms

    * (reserve ): reserve, stand-in, spare, substitute * (computing: copy of a file or record ): * (accumulation of material that halts flow ): block, blockage

    Adjective

    (-)
  • Standby, reserve or extra.
    • I am only a backup player.
  • (computing) That is intended as a backup.
    • Make a backup copy of that file.

    Synonyms

    * (reserve) extra, reserve, spare, standby

    Usage notes

    Back-up'' is an alternative spelling of backup. Both spellings are used as either a noun or an adjective. The verb ''back up is always spelled as two words and never with a hyphen.