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Logotype vs Logomark - What's the difference?

logotype | logomark |

As nouns the difference between logotype and logomark

is that logotype is a symbol or emblem that acts as a trademark or a means of identification of an institution or other entity, usually referred to as a logo while logomark is a logo that is the mark of a business or service.

logotype

English

(wikipedia logotype)

Noun

(logotypes)
  • A symbol or emblem that acts as a trademark or a means of identification of an institution or other entity, usually referred to as a logo.
  • A single type combining two or more letters; a ligature.

    • Synonyms

    * ligature * logo

    References

    * ----

    logomark

    English

    Noun

    (en noun)
  • A logo that is the mark of a business or service.
  • * 1973 , Art direction (volume 25)
    • A new logomark consisting of a basic stem outline incorporating the PR Exposure initials in a continuous line has been introduced by the Chicago based firm.
  • * 1993 , David A. Aaker, Alexander L. Biel, Brand equity and advertising (page 61)
    • Many Japanese TV commercial films carry corporate logomarks at the end to identify the products' mother brand.