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Logo vs Wordmark - What's the difference?

logo | wordmark |

As nouns the difference between logo and wordmark

is that logo is a symbol or emblem that acts as a trademark or a means of identification of an institution or other entity while wordmark is a logotype; a standardized graphic representation of the name of a company or product used for purposes of easy identification. It is is often text with unique typographic treatments. Usually the company name is incorporated together with simple graphic treatments, so that the representation of the word essentially becomes a symbol of the company.

As a proper noun Logo

is a programming language that uses turtle graphics to teach children the elements of programming.

logo

English

(wikipedia logo)

Noun

(en noun)
  • A symbol or emblem that acts as a trademark or a means of identification of an institution or other entity.
  • (science) A single graphic which contains one or more separate elements.
  • An ensign, a badge of office, rank, or power.

    • wordmark

    English

    Noun

    (en noun)
  • (marketing) A logotype; a standardized graphic representation of the name of a company or product used for purposes of easy identification. It is is often text with unique typographic treatments. Usually the company name is incorporated together with simple graphic treatments, so that the representation of the word essentially becomes a symbol of the company.
  • (computing) A bit in each memory location on some variable-word-length computers (e.g. ) used to mark the end of a word.

    • See also

    * trademark