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Likeability vs Favorability - What's the difference?

likeability | favorability |

As nouns the difference between likeability and favorability

is that likeability is the property that makes a person likeable, that allows them to be liked while favorability is the quality or degree of being viewed favorably.

likeability

English

Alternative forms

* likability

Noun

(likeabilities)
  • The property that makes a person likeable, that allows them to be liked.
  • * 1975 , Leonard Berkowitz, A survey of social psychology?
    • Attractiveness and likeability isn't simply a matter of sexual desirability.
  • * 1998 , John Philip Jones, How advertising works
    • Perhaps the most striking result of this study was that a simple advertising likeability scale predicted sales winners 87% of the time.
  • * 2004 , Wolfgang Stroebe, Miles Hewstone, The European Review of Social Psychology?
    • In the category condition. participants (1) guessed the targets' academic majors and (2) rated their likeability .

    favorability

    English

    Noun

    (en-noun)
  • The quality or degree of being viewed favorably
  • *{{quote-news, 2009, January 17, Megan Thee-brenan, Poll Finds Disapproval of Bush Unwavering, New York Times citation
    • , passage=Vice President Dick Cheney’s favorability rating in the new poll is 13 percent, the lowest of his time in office. }}
  • Something which is favorable
    • Our company is positioned to optimize tax favorabilities .