Noun

(wikipedia lifespan) (en noun)

The length of time for which an organism lives.

*{{quote-magazine, year=2012, month=March-April

, author=Anna Lena Phillips , title=Sneaky Silk Moths , volume=100, issue=2, page=172 , magazine=(American Scientist) citation , passage=Last spring, the periodical cicadas emerged across eastern North America. Their vast numbers and short above-ground life spans inspired awe and irritation in humans—and made for good meals for birds and small mammals.}}

Some clams have lifespans far longer than those of human beings.

(by extension)  The length of time for which something exists or is current or valid.

* 2002 , Luis M Camarinha-Matos, Collaborative business ecosystems and virtual enterprises

The virtual enterprise forum developed several "classical" management functions for which resources were available throughout its lifespan .

Noun

A style of living that reflects the attitudes and values of a person or group

(marketing) the totality of the likes and dislikes of a particular section of the market, especially when expressed in terms of the products and services that they would buy; a marketing strategy based on the self-image of such a group