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Interactivity vs Superstitial - What's the difference?

interactivity | superstitial |

As nouns the difference between interactivity and superstitial

is that interactivity is the quality of being interactive while superstitial is .

interactivity

English

(wikipedia interactivity)

Noun

(-)
  • The quality of being interactive.

    • superstitial

    English

    Noun

    (en noun)
  • (advertising, often capitalized, sometimes used attributively) A proprietary standard in online advertising created by Unicast, featuring animation and interactivity; advertising produced under this standard.
  • * 2003 June, K. M. Ribisl, "The Potential of the Internet as a Medium to Encourage and Discourage Youth Tobacco Use," Tobacco Control , vol. 12, p. i55:
    • Over 10% of viewers have visited the truth site through one of these Superstitial ads.
  • * 2005 Sept. 19, Gavin O'Malley, " Pace Thyself," MediaPost (retrieved 12 Aug. 2011):
    • [T]he value of superstitials , say, or any type of out-of-banner rich media ad, is just as potent as it was two years ago.
  • * 2006 April 24, Pam Stein, " Innovative Media Plans," iMEDIA Connection (retrieved 12 Aug. 2011):
    • A revolutionary new idea can eventually become a mainstay in our media options. For example, I executed the first Unicast superstitial back in 1998 to promote the Universal Pictures movie “The Mummy.”

    References

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