Glocalization vs Indigenization - What's the difference?

glocalization | indigenization |


As nouns the difference between glocalization and indigenization

is that glocalization is the global distribution of a product or service that is tailored to local markets while indigenization is the fact of making something more native; transformation of some service, idea etc to suit a local culture, especially through the use of more indigenous people in administration, employment etc.

glocalization

English

Noun

(wikipedia glocalization)
  • The global distribution of a product or service that is tailored to local markets
  • indigenization

    Noun

  • The fact of making something more native; transformation of some service, idea etc. to suit a local culture, especially through the use of more indigenous people in administration, employment etc.
  • *2009 , (Diarmaid MacCulloch), A History of Christianity , Penguin 2010, p. 709:
  • *:An early attempt at what might now be called indigenization occurred in one of the first forts which the Portuguese built on the West African coast, Fort St George of Elmina, in what is now Ghana.
  • The capability to manufacture a product, or supply a service independently within a country instead of relying on foreign manufactures or suppliers.
  • See also

    *globalization