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Hype vs Advertising - What's the difference?

hype | advertising |

As nouns the difference between hype and advertising

is that hype is promotion or propaganda; especially, exaggerated claims while advertising is communication whose purpose is to influence potential customers about products and services.

As verbs the difference between hype and advertising

is that hype is to promote heavily; to advertise or build up while advertising is present participle of lang=en.

hype

English

Noun

(en noun)
  • Promotion or propaganda; especially, exaggerated claims.
  • After all the hype for the diet plan, only the results ended up slim.

    Verb

    (hyp)
  • To promote heavily; to advertise or build up.
  • They started hyping the new magazine months before its release.

    advertising

    English

    Verb

    (head)
  • Noun

    (wikipedia advertising)
  • Communication whose purpose is to influence potential customers about products and services.
  • * Sir Walter Besant
  • Advertisings do not by themselves cause a book to 'go'. The circulating libraries are far more useful than any advertising columns.
  • * {{quote-magazine, date=2013-06-21, author=(Oliver Burkeman)
  • , volume=189, issue=2, page=48, magazine=(The Guardian Weekly) , title= The tao of tech , passage=The dirty secret of the internet is that all this distraction and interruption is immensely profitable. Web companies like to boast about

    Derived terms

    * two-price advertising