Hummocking vs Hammocking - What's the difference?
hummocking | hammocking |
The formation of hummocks in the collision of Arctic or Antarctic ice.
(broadcasting) Scheduling a new or unpopular programme between two popular ones in the hope that viewers will watch it.
* 1994 , Sydney W Head, Christopher H Sterling, Lemuel B Schofield, Broadcasting in America: a survey of electronic media?
* 2004 , Damian Tambini, Jamie Cowling, From public service broadcasting to public service communications?
* 2005 , Philippe Perebinossoff, Brian Gross, Lynne S Gross, Programming for TV, radio, and the Internet
As nouns the difference between hummocking and hammocking
is that hummocking is the formation of hummocks in the collision of Arctic or Antarctic ice while hammocking is scheduling a new or unpopular programme between two popular ones in the hope that viewers will watch it.hummocking
English
Noun
(-)- (Kane)
hammocking
English
Noun
(-)- Hammocking tries to establish a new program, or to recover the audience for a show slipping in popularity...
- Indeed, the acceptance that hammocking and the mixed-schedule is in decline formed an important part of the BBC's argument for new digital channels.
- Hammocking is a frequently employed strategy. For example, it is often seen in children's cartoon blocks in which a newcomer is sandwiched between two established series.