Hammocking vs Mammocking - What's the difference?
hammocking | mammocking |
(broadcasting) Scheduling a new or unpopular programme between two popular ones in the hope that viewers will watch it.
* 1994 , Sydney W Head, Christopher H Sterling, Lemuel B Schofield, Broadcasting in America: a survey of electronic media?
* 2004 , Damian Tambini, Jamie Cowling, From public service broadcasting to public service communications?
* 2005 , Philippe Perebinossoff, Brian Gross, Lynne S Gross, Programming for TV, radio, and the Internet
As a noun hammocking
is scheduling a new or unpopular programme between two popular ones in the hope that viewers will watch it.As a verb mammocking is
present participle of lang=en.hammocking
English
Noun
(-)- Hammocking tries to establish a new program, or to recover the audience for a show slipping in popularity...
- Indeed, the acceptance that hammocking and the mixed-schedule is in decline formed an important part of the BBC's argument for new digital channels.
- Hammocking is a frequently employed strategy. For example, it is often seen in children's cartoon blocks in which a newcomer is sandwiched between two established series.