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Hallmark vs Brand - What's the difference?

hallmark | brand | Related terms |

As nouns the difference between hallmark and brand

is that hallmark is a distinguishing characteristic while brand is a piece of wood red-hot, or still burning, from the fire.

As verbs the difference between hallmark and brand

is that hallmark is to provide or stamp with a hallmark while brand is to burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound.

As an adjective brand is

associated with a particular product, service, or company.

hallmark

English

Noun

(wikipedia hallmark) (en noun)
  • A distinguishing characteristic.
  • * {{quote-news
    • , year=2011 , date=February 1 , author=Phil McNulty , title=Arsenal 2 - 1 Everton , work=BBC citation , page= , passage=Arsene Wenger's side showed little of the style and fluidity that is their hallmark but this was about digging deep and getting the job done, qualities they demonstrated and that will serve them well as the season reaches its climax.}}
  • An official marking made by a trusted party, usually an assay office, on items made of precious metals.
  • * 2007 . Zerzan, John. Silence .
    • It can highlight our embodiment, a qualitative step away from the hallmark machines that work so resolutely to disembody us.

    Verb

    (en verb)
  • To provide or stamp with a hallmark.
  • *{{quote-book, year=1905, author=
    • , title= , chapter=2 citation , passage=The cane was undoubtedly of foreign make, for it had a solid silver ferrule at one end, which was not English hall–marked .}}

    brand

    English

    (wikipedia brand)

    Noun

    (en noun)
  • A piece of wood red-hot, or still burning, from the fire.
  • * Palfrey
    • Snatching a live brand from a wigwam, Mason threw it on a matted roof.
  • (archaic) A sword.
  • * (John Milton)
    • Paradise, so late their happy seat, / Waved over by that flaming brand .
    (Tennyson)
  • A mark of ownership made by burning, e.g. on cattle, or to classify the contents of a cask.
  • A branding iron.
  • A name, symbol, logo, or other item used to distinguish a product or service, or its provider.
  • *
  • *
  • *
  • A specific product, service, or provider so distinguished.
  • Any specific type or variety of something; a distinct style, manner.
  • * '>citation
  • * '>citation
  • The reputation among some population of an organization, of the products sold under a particular brand name, or of a person.
  • Any minute fungus producing a burnt appearance in plants.

    • Synonyms

    * trademark, logo, brand name, marque, tradename, proprietary name * (reputation) repute, name, good name

    Derived terms

    * brand awareness * brand equity * brand image * brand linkage * brand name * brand parity * brand stretch * branding * branding moment * own brand

    See also

    * * * * * * * * Picture Sorts * trademark * servicemark

    Verb

    (en verb)
  • To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound.
  • :When they caught him, he was branded and then locked up.
  • To mark (especially cattle) with a brand as proof of ownership.
  • :The ranch hands had to brand every new calf by lunchtime.
  • To make an indelible impression on the memory or senses.
  • :Her face is branded upon my memory.
  • To stigmatize, label (someone).
  • :He was branded a fool by everyone that heard his story.
  • *
  • *:I had never defrauded a man of a farthing, nor called him knave behind his back. But now the last rag that covered my nakedness had been torn from me. I was branded a blackleg, card-sharper, and murderer.
  • *{{quote-news, year=2011, date=October 23, author=Phil McNulty, work=BBC Sport
    • , title= Man Utd 1-6 Man City , passage=As Ferguson strode briskly towards the Stretford End at the final whistle, he will have been reflecting on the extent of the challenge now facing him from the club he once branded "noisy neighbours".}}
  • (marketing) To associate a product or service with a trademark or other name and related images.
  • :They branded the new detergent "Suds-O", with a nature scene inside a green O on the muted-colored recycled-cardboard box.

    • Adjective

    (-)
  • (advertising) Associated with a particular product, service, or company.
    • That computer company has brand recognition.
    Have we settled on our brand name?

    Related terms

    * brand new * rebrand ----