Noun

A favorably disposed attitude toward someone or something.

(accounting) The value of a business entity not directly attributable to its tangible assets and liabilities. This value derives from factors such as consumer loyalty to the brand.

(business) A concept used to refer to the ability of an individual or business to exert influence within a community, club, market or another type of group, without having to resort to the use of an asset (such as money or property), either directly or by the creation of a lien.

Noun

(uncountable) The trait of being willing to donate money and/or time.

* 1963 : Erik H. Erikson, Childhood and Society

We have mentioned generosity as an outstanding virtue required in Sioux life.

(uncountable) Acting generously.

* {{quote-magazine, date=2013-06-14, author=(Jonathan Freedland)

, volume=189, issue=1, page=18, magazine=(The Guardian Weekly) , title= Obama's once hip brand is now tainted , passage=Now we are liberal with our innermost secrets, spraying them into the public ether with a generosity our forebears could not have imagined. Where we once sent love letters in a sealed envelope, or stuck photographs of our children in a family album, now such private material is despatched to servers and clouds operated by people we don't know and will never meet.}}

(uncountable) The trait of being abundant, more than adequate.

(literally, uncountable) Good breeding; nobility of stock.

(countable) A generous act.

* 1873 : Reverend M. C. Tyler, Proceedings at the Laying of the Corner Stone of the Sage College of the Cornell University

May the generosities of the founders of these halls, be rewarded by the fair and holy characters which shall be here formed.