Glocalization vs Indigenization - What's the difference?
glocalization | indigenization |
The global distribution of a product or service that is tailored to local markets
The fact of making something more native; transformation of some service, idea etc. to suit a local culture, especially through the use of more indigenous people in administration, employment etc.
*2009 , (Diarmaid MacCulloch), A History of Christianity , Penguin 2010, p. 709:
*:An early attempt at what might now be called indigenization occurred in one of the first forts which the Portuguese built on the West African coast, Fort St George of Elmina, in what is now Ghana.
The capability to manufacture a product, or supply a service independently within a country instead of relying on foreign manufactures or suppliers.