Globalisation vs Glocalization - What's the difference?

globalisation | glocalization |


As nouns the difference between globalisation and glocalization

is that globalisation is the process of going to a more interconnected world while glocalization is the global distribution of a product or service that is tailored to local markets.

globalisation

English

Alternative forms

* globalization

Noun

(wikipedia globalisation) (-)
  • The process of going to a more interconnected world.
  • The process of making world economy dominated by capitalist models. (World System Theory by I. Wallerstein)
  • glocalization

    English

    Noun

    (wikipedia glocalization)
  • The global distribution of a product or service that is tailored to local markets