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Gimmick vs Hype - What's the difference?

gimmick | hype |

As nouns the difference between gimmick and hype

is that gimmick is a trick or device used to attain some end while hype is promotion or propaganda; especially, exaggerated claims.

As verbs the difference between gimmick and hype

is that gimmick is to rig or set up with a trick or device while hype is to promote heavily; to advertise or build up.

gimmick

English

Noun

(en noun)
  • A trick or device used to attain some end.
    • The box had a gimmick to make the coin appear to vanish.
  • * April 19 2002 , Scott Tobias, AV Club Fightville [http://www.avclub.com/articles/fightville,72589/]
    • Epperlein and Tucker focus on two featherweight hopefuls: Dustin Poirier, a formidable contender who’s looking to parlay a history of schoolyard violence and street-fighting into a potential career, and Albert Stainback, a more thoughtful yet more erratic and undisciplined fighter whose chief gimmick is entering the ring wearing a hat like the one Malcolm McDowell wore in A Clockwork Orange .
  • A clever ploy or strategy.
    • The contest was a gimmick to get people to sign up for their mailing list.

    Derived terms

    * gimmicky * gimmickry

    Verb

    (en verb)
  • To rig or set up with a trick or device.
    • The magician's box was gimmicked with a wire that made it appear to open on its own.

    hype

    English

    Noun

    (en noun)
  • Promotion or propaganda; especially, exaggerated claims.
    • After all the hype for the diet plan, only the results ended up slim.

    Verb

    (hyp)
  • To promote heavily; to advertise or build up.
    • They started hyping the new magazine months before its release.