Likeability vs Favorability - What's the difference?
likeability | favorability |
The property that makes a person likeable, that allows them to be liked.
* 1975 , Leonard Berkowitz, A survey of social psychology?
* 1998 , John Philip Jones, How advertising works
* 2004 , Wolfgang Stroebe, Miles Hewstone, The European Review of Social Psychology?
The quality or degree of being viewed favorably
*{{quote-news, 2009, January 17, Megan Thee-brenan, Poll Finds Disapproval of Bush Unwavering, New York Times
, passage=Vice President Dick Cheney’s favorability rating in the new poll is 13 percent, the lowest of his time in office. }}
Something which is favorable
As nouns the difference between likeability and favorability
is that likeability is the property that makes a person likeable, that allows them to be liked while favorability is the quality or degree of being viewed favorably.likeability
English
Alternative forms
* likabilityNoun
(likeabilities)- Attractiveness and likeability isn't simply a matter of sexual desirability.
- Perhaps the most striking result of this study was that a simple advertising likeability scale predicted sales winners 87% of the time.
- In the category condition. participants (1) guessed the targets' academic majors and (2) rated their likeability .
favorability
English
Noun
(en-noun)citation
- Our company is positioned to optimize tax favorabilities .