Noun

(countable) A person directly involved in a creative marketing process.

He is a visionary creative .

(uncountable) Artistic material used in advertising, e.g. photographs, drawings, or video.

Have you finished the creative for next week's email campaign?

The design team has completed the creative for next month's multi-part ad campaign.

I've included in my portfolio all the creative I've completed in my five year design career.

Noun

(en noun)

The action of directing; pointing (something) or looking towards.

* 1835 , Sir , Sir (James Clark Ross), Narrative of a Second Voyage in Search of a North-west Passage …, Volume 1 , pp.284-5

Towards the following morning, the thermometer fell to 5°; and at daylight, there was not an atom of water to be seen in any direction .

Guidance, instruction.

The work of the director in cinema or theater; the skill of directing a film, play etc.

(archaic) An address.

* 1796 , , (The Monk) , Folio Society 1985, p. 218:

Her aunt Leonella was still at Cordova, and she knew not her direction .

The path or course of a given movement, or moving body; an indication of the point toward or from which an object is moving.

*

, title=(The Celebrity), chapter=4 , passage=Judge Short had gone to town, and Farrar was off for a three days' cruise up the lake. I was bitterly regretting I had not gone with him when the distant notes of a coach horn reached my ear, and I descried a four-in-hand winding its way up the inn road from the direction of Mohair.}}

* 1900 , , (The House Behind the Cedars) , Chapter I,

Just before Warwick reached Liberty Point, a young woman came down Front Street from the direction of the market-house. When their paths converged, Warwick kept on down Front Street behind her, it having been already his intention to walk in this direction .