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Consumer vs Counteradvertising - What's the difference?

consumer | counteradvertising |

As nouns the difference between consumer and counteradvertising

is that consumer is one who, or that which, consumes while counteradvertising is a form of advertising that aims to dissuade consumers from a product or service.

consumer

English

(wikipedia consumer)

Noun

(en noun)
  • One who, or that which, consumes.
  • * {{quote-book, year=2006, author=
    • , title=Internal Combustion , chapter=2 citation , passage=But through the oligopoly, charcoal fuel proliferated throughout London's trades and industries. By the 1200s, brewers and bakers, tilemakers, glassblowers, pottery producers, and a range of other craftsmen all became hour-to-hour consumers of charcoal.}}
  • (economics) someone who trades money for goods as an individual.
    • This new system favours the consumer over the producer.
  • (biology) an organism that uses other organisms for food in order to gain energy.

    • Derived terms

    * anticonsumer * consumerist * consumerism

    Antonyms

    * (economics) and (biology): producer

    See also

    biology * carnivore * decomposer * detritivore * first-order consumer * herbivore * omnivore * producer * scavenger * second-order consumer English agent nouns ----

    counteradvertising

    English

    Noun

    (-)
  • A form of advertising that aims to dissuade consumers from a product or service.
  • *{{quote-news, year=2009, date=June 30, author=Clyde Haberman, title=Aiming Wide in City War on Smoking, work=New York Times citation
    • , passage=He added, “What we know is that counteradvertising in general works.” }}