Marketing vs Commercialize - What's the difference?

marketing | commercialize |

As a noun marketing

is marketing (promotion, distribution and selling of a product or service).

As a verb commercialize is

to apply business methodology to something in order to profit.



  • Noun

  • Buying and selling in a market.
  • (uncountable) The promotion, distribution and selling of a product or service; includes market research and advertising.
  • *{{quote-magazine, title=No hiding place
  • , date=2013-05-25, volume=407, issue=8837, page=74, magazine=(The Economist) citation , passage=In America alone, people spent $170 billion on “direct marketing ”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result.}}
  • Shopping, going to market.
  • * 1926 , (George Herriman), comic strip Us Husbands'', June 12th, 1926 (reprinted in the back of ''Krazy & Ignatz , vol. 1922–1924, Fantagraphics, 2012, ISBN 978-1-60699-477-1, p. 223):
  • [Wife to husband:] I'm going out to do my marketing – keep out of the kitchen, while I'm gone.

    Derived terms

    * affiliate marketing * ambush marketing * antimarketing * direct marketing * e-marketing * event marketing * influencer marketing * marketing collateral * marketing research * membership marketing * multi-level marketing * niche marketing * viral marketing



    Alternative forms

    * commercialise (UK)


  • to apply business methodology to something in order to profit
  • to exploit something for maximum financial gain, sometimes by sacrificing quality
  • See also

    * monetize