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(British, obsolete) Toilet paper.

Useless papers; now especially official documents, standardized forms, sales and marketing print material etc.

* 2006: Quest, Richard, A Sour Taste in the Mouth , CNN.com, October 28, 2006

And as for the limited warnings on documents and signs – we are so used to reading this bumf we fail to realise when they mean business.

*{{quote-magazine, title=No hiding place

, date=2013-05-25, volume=407, issue=8837, page=74, magazine=(The Economist) citation , passage=In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result. If the bumf arrived electronically, the take-up rate was 0.1%. And for online adverts the “conversion” into sales was a minuscule 0.01%.}}

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