Online vs Brandjacking - What's the difference?
online | brandjacking |
Describes a system which is connected (generally electrically) to a larger network.
# Describes a generator or power plant which is connected to the grid.
# Describes a computer which is connected to the Internet or to some other communications service – i.e., not simply with the cable plugged in, but has established a connection to a larger network (e.g., by dialing up).
Available over, or delivered from, the Internet.
* {{quote-magazine, title=No hiding place
, date=2013-05-25, volume=407, issue=8837, page=74, magazine=(The Economist)
Connected to the Internet.
Available on a computer system, even if not networked.
Describes a system that is active, particularly building facilities (such as power) or a factory or power plant.
(Internet) The imposture of the online identity of another person or company.
* 2009 , Joel Postman, SocialCorp: social media goes corporate (page 121)
As an adjective online
is describes a system which is connected (generally electrically) to a larger network.As an adverb online
is describes actions performed over the Internet.As a noun brandjacking is
the imposture of the online identity of another person or company.online
English
(wikipedia online)Alternative forms
* on-lineAdjective
(en adjective)citation, passage=In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result. If the bumf arrived electronically, the take-up rate was 0.1%. And for online adverts the “conversion” into sales was a minuscule 0.01%.}}
Antonyms
* (connected to larger network) offline * (available on a computer system) hardcopyDerived terms
* massive open online course (MOOC)See also
* come onlineAnagrams
* ----brandjacking
English
Noun
(-) (wikipedia brandjacking)- This is one of the more blatant forms of brandjacking , in which a person claims to be an official representative of the company.