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Identity vs Brandjacking - What's the difference?

identity | brandjacking |

As nouns the difference between identity and brandjacking

is that identity is sameness, identicalness; the quality or fact of (several specified things) being the same while brandjacking is (internet) the imposture of the online identity of another person or company.

identity

Noun

(identities)
  • Sameness, identicalness; the quality or fact of (several specified things) being the same.
  • * 1997 , Hydrothermal Vent Fauna'', in ''Advances in Marine Biology: The Biogeography of the Oceans , page 111:
  • The difference or character that marks off an individual from the rest of the same kind, selfhood.
  • *
  • A name or persona—the mask or appearance one presents to the world—by which one is known.
  • This criminal has taken on several identities .
  • Sense of who one is.
  • I've been through so many changes, I have no sense of identity .
    This nation has a strong identity .
  • (algebra, computing) Any function which maps all elements of its domain to themselves.
  • (algebra) An element of an algebraic structure which, when applied to another element under an operation in that structure, yields this, second element.
  • Synonyms

    * selfhood * identity function

    Derived terms

    * additive identity * identity card * identity of indiscernibles * identity theft * law of identity * left identity * mistaken identity * multiplicative identity * personal identity * quasiidentity * right identity

    brandjacking

    English

    Noun

    (-) (wikipedia brandjacking)
  • (Internet) The imposture of the online identity of another person or company.
  • * 2009 , Joel Postman, SocialCorp: social media goes corporate (page 121)
  • This is one of the more blatant forms of brandjacking , in which a person claims to be an official representative of the company.