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Brand vs Overbrand - What's the difference?

brand | overbrand |

As verbs the difference between brand and overbrand

is that brand is to burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound while overbrand is to use too many brands (proprietary names in marketing).

As a noun brand

is a piece of wood red-hot, or still burning, from the fire.

As an adjective brand

is associated with a particular product, service, or company.

brand

English

(wikipedia brand)

Noun

(en noun)
  • A piece of wood red-hot, or still burning, from the fire.
  • * Palfrey
    • Snatching a live brand from a wigwam, Mason threw it on a matted roof.
  • (archaic) A sword.
  • * (John Milton)
    • Paradise, so late their happy seat, / Waved over by that flaming brand .
    (Tennyson)
  • A mark of ownership made by burning, e.g. on cattle, or to classify the contents of a cask.
  • A branding iron.
  • A name, symbol, logo, or other item used to distinguish a product or service, or its provider.
  • *
  • *
  • *
  • A specific product, service, or provider so distinguished.
  • Any specific type or variety of something; a distinct style, manner.
  • * '>citation
  • * '>citation
  • The reputation among some population of an organization, of the products sold under a particular brand name, or of a person.
  • Any minute fungus producing a burnt appearance in plants.

    • Synonyms

    * trademark, logo, brand name, marque, tradename, proprietary name * (reputation) repute, name, good name

    Derived terms

    * brand awareness * brand equity * brand image * brand linkage * brand name * brand parity * brand stretch * branding * branding moment * own brand

    See also

    * * * * * * * * Picture Sorts * trademark * servicemark

    Verb

    (en verb)
  • To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound.
  • :When they caught him, he was branded and then locked up.
  • To mark (especially cattle) with a brand as proof of ownership.
  • :The ranch hands had to brand every new calf by lunchtime.
  • To make an indelible impression on the memory or senses.
  • :Her face is branded upon my memory.
  • To stigmatize, label (someone).
  • :He was branded a fool by everyone that heard his story.
  • *
  • *:I had never defrauded a man of a farthing, nor called him knave behind his back. But now the last rag that covered my nakedness had been torn from me. I was branded a blackleg, card-sharper, and murderer.
  • *{{quote-news, year=2011, date=October 23, author=Phil McNulty, work=BBC Sport
    • , title= Man Utd 1-6 Man City , passage=As Ferguson strode briskly towards the Stretford End at the final whistle, he will have been reflecting on the extent of the challenge now facing him from the club he once branded "noisy neighbours".}}
  • (marketing) To associate a product or service with a trademark or other name and related images.
  • :They branded the new detergent "Suds-O", with a nature scene inside a green O on the muted-colored recycled-cardboard box.

    • Adjective

    (-)
  • (advertising) Associated with a particular product, service, or company.
    • That computer company has brand recognition.
    Have we settled on our brand name?

    Related terms

    * brand new * rebrand ----

    overbrand

    English

    Verb

    (en verb)
  • (marketing) To use too many brands (proprietary names in marketing).
  • * 2006 , Ronald J Alsop, The 18 Immutable Laws of Corporate Reputation
    • "They had overbranded and had too many branding levels with three different divisions and all of their products using the ITT prefix," says Hayes Roth...
  • * 2007 , Neil Henry, American carnival: journalism under siege in an age of new media?
    • If the product name is mentioned more than once in a sound bite and in the narration, you've more than likely overbranded it. Don't overburden your expert.
  • * 2008 , David A Aaker, Spanning Silos: The New CMO Imperative?
    • The good news is that overbranding and the absence of a coherent brand strategy are an obvious problem, if not a crisis. Anyone can count brands...