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Brand vs Corporate - What's the difference?

brand | corporate |

As adjectives the difference between brand and corporate

is that brand is burnt, branded while corporate is of or relating to a corporation.

As a noun corporate is

(finance) a bond issued by a corporation.

As a verb corporate is

(obsolete|transitive) to incorporate.

brand

English

(wikipedia brand)

Noun

(en noun)
  • A piece of wood red-hot, or still burning, from the fire.
  • * Palfrey
    • Snatching a live brand from a wigwam, Mason threw it on a matted roof.
  • (archaic) A sword.
  • * (John Milton)
    • Paradise, so late their happy seat, / Waved over by that flaming brand .
    (Tennyson)
  • A mark of ownership made by burning, e.g. on cattle, or to classify the contents of a cask.
  • A branding iron.
  • A name, symbol, logo, or other item used to distinguish a product or service, or its provider.
  • *
  • *
  • *
  • A specific product, service, or provider so distinguished.
  • Any specific type or variety of something; a distinct style, manner.
  • * '>citation
  • * '>citation
  • The reputation among some population of an organization, of the products sold under a particular brand name, or of a person.
  • Any minute fungus producing a burnt appearance in plants.

    • Synonyms

    * trademark, logo, brand name, marque, tradename, proprietary name * (reputation) repute, name, good name

    Derived terms

    * brand awareness * brand equity * brand image * brand linkage * brand name * brand parity * brand stretch * branding * branding moment * own brand

    See also

    * * * * * * * * Picture Sorts * trademark * servicemark

    Verb

    (en verb)
  • To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound.
  • :When they caught him, he was branded and then locked up.
  • To mark (especially cattle) with a brand as proof of ownership.
  • :The ranch hands had to brand every new calf by lunchtime.
  • To make an indelible impression on the memory or senses.
  • :Her face is branded upon my memory.
  • To stigmatize, label (someone).
  • :He was branded a fool by everyone that heard his story.
  • *
  • *:I had never defrauded a man of a farthing, nor called him knave behind his back. But now the last rag that covered my nakedness had been torn from me. I was branded a blackleg, card-sharper, and murderer.
  • *{{quote-news, year=2011, date=October 23, author=Phil McNulty, work=BBC Sport
    • , title= Man Utd 1-6 Man City , passage=As Ferguson strode briskly towards the Stretford End at the final whistle, he will have been reflecting on the extent of the challenge now facing him from the club he once branded "noisy neighbours".}}
  • (marketing) To associate a product or service with a trademark or other name and related images.
  • :They branded the new detergent "Suds-O", with a nature scene inside a green O on the muted-colored recycled-cardboard box.

    • Adjective

    (-)
  • (advertising) Associated with a particular product, service, or company.
    • That computer company has brand recognition.
    Have we settled on our brand name?

    Related terms

    * brand new * rebrand ----

    corporate

    English

    Adjective

    (en adjective)
  • Of or relating to a corporation.
  • * {{quote-book, year=2006, author=
    • , title=Internal Combustion , chapter=1 citation , passage=But electric vehicles and the batteries that made them run became ensnared in corporate scandals, fraud, and monopolistic corruption that shook the confidence of the nation and inspired automotive upstarts.}}
  • * {{quote-magazine, date=2013-06-14, author=(Jonathan Freedland)
    • , volume=189, issue=1, page=18, magazine=(The Guardian Weekly) , title= Obama's once hip brand is now tainted , passage=Where we once sent love letters in a sealed envelope, or stuck photographs of our children in a family album, now such private material is despatched to servers and clouds operated by people we don't know and will never meet. Perhaps we assume that our name, address and search preferences will be viewed by some unseen pair of corporate eyes, probably not human, and don't mind that much.}}
  • Formed into a corporation; incorporated.
  • Unified into one body; collective.
  • * Shakespeare
    • They answer in a joint and corporate voice.

    Derived terms

    * corporate anorexia * corporate censorship * corporate executive * corporate image * corporate income tax * corporate ladder * corporate monster * corporate nationalism * corporate officer * corporate seal * corporate tax * corporate veil * corporately

    Related terms

    * corpse * corporation

    Noun

    (en noun)
  • (finance) A bond issued by a corporation
  • * {{quote-news, 2009, January 11, Robert D. Hershey Jr., Look Past 2008 Stars for Gains in Bonds, New York Times, url=
    • , passage=So-called junk corporates and emerging-market debt remain generally out of favor. }}

    Verb

    (corporat)
  • (obsolete) To incorporate.
    • (Stow)
  • (obsolete) To become incorporated.

    • External links

    * * ----