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Benchmarking vs Benchmarketing - What's the difference?

benchmarking | benchmarketing |

As a verb benchmarking

is .

As a noun benchmarketing is

(pejorative) the misleading use of unrepresentative benchmark software results in marketing a computer system.

benchmarking

English

Verb

(head)

    • benchmarketing

    English

    Noun

    (-)
  • (pejorative) The misleading use of unrepresentative benchmark software results in marketing a computer system.
  • The imitation of an aspect of a business where it is seen to excel, such as supply-chain management, customer service, or any other aspect of a business.