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Benchmarketing - What does it mean?

benchmarketing | |

benchmarketing

English

Noun

(-)
  • (pejorative) The misleading use of unrepresentative benchmark software results in marketing a computer system.
  • The imitation of an aspect of a business where it is seen to excel, such as supply-chain management, customer service, or any other aspect of a business.

    • Not English

    has no English definition. It may be misspelled.