Verb

(assum)

To authenticate by means of belief; to surmise; to suppose to be true, especially without proof.

:

*{{quote-magazine, date=2013-06-14, author=(Jonathan Freedland)

, volume=189, issue=1, page=18, magazine=(The Guardian Weekly) , title= Obama's once hip brand is now tainted , passage=Where we once sent love letters in a sealed envelope, or stuck photographs of our children in a family album, now such private material is despatched to servers and clouds operated by people we don't know and will never meet. Perhaps we assume that our name, address and search preferences will be viewed by some unseen pair of corporate eyes, probably not human, and don't mind that much.}}

To take on a position, duty or form.

:

*(Alexander Pope) (1688-1744)

*:Trembling they stand while Jove assumes the throne.

*

*:Such a scandal as the prosecution of a brother for forgery—with a verdict of guilty—is a most truly horrible, deplorable, fatal thing. It takes the respectability out of a family perhaps at a critical moment, when the family is just assuming the robes of respectability:it is a black spot which all the soaps ever advertised could never wash off.

*{{quote-news, year=2012, date=August 5, author=(Nathan Rabin)

, title= TV: Review: THE SIMPSONS (CLASSIC): “I Love Lisa” (season 4, episode 15; originally aired 02/11/1993) , passage=So while Ralph generally seems to inhabit a different, more glorious and joyful universe than everyone else here his yearning and heartbreak are eminently relateable. Ralph sometimes appears to be a magically demented sprite who has assumed the form of a boy, but he’s never been more poignantly, nakedly, movingly human than he is here.}}

To take on in appearance; to adopt (a feigned attribute, etc.).

*(William Shakespeare) (1564-1616)

*:Assume a virtue, if you have it not.

*(Beilby Porteus) (1731-1809)

*:ambition assuming the mask of religion

To receive or adopt.

*Sir (Walter Scott) (1771-1832)

*:The sixth was a young knight of lesser renown and lower rank, assumed into that honorable company.

To adopt an idea or cause.

Verb

(reinforc)

(senseid)To strengthen, especially by addition or augmentation.

He reinforced the handle with a metal rod and a bit of tape.

To emphasize or review.

The right homework will reinforce and complement the lesson!

To encourage a behavior or idea through repeated stimulus.

''Advertising for fast food can reinforce unhealthy dietary tendencies.