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Advert vs Avert - What's the difference?

advert | avert |

As verbs the difference between advert and avert

is that advert is to turn attention while avert is to turn aside or away.

As a noun advert

is an advertisement, an ad.

advert

English

(wikipedia advert)

Noun

(en noun)
  • (British, informal) An advertisement, an ad.
  • * {{quote-news, year=2011, date=March 1, author=Phil McNulty, title=Chelsea 2 - 1 Man Utd
    • , work=BBC citation , passage=This was a wonderful advert for the Premier League, with both Chelsea and United intent on all-out attack - but Ferguson will be concerned at how his side lost their way after imperiously controlling much of the first period. }}
  • *{{quote-magazine, title=No hiding place
    • , date=2013-05-25, volume=407, issue=8837, page=74, magazine=(The Economist) citation , passage=In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result.}}

    Verb

    (en verb)
  • To turn attention.
  • To call attention, refer; construed with to.
  • *1842 , (Edgar Allan Poe), ‘The Mystery of Marie Rogêt’:
  • *:‘I have before suggested that a genuine blackguard is never without a pocket-handkerchief. But it is not to this fact that I now especially advert .’
  • * 2007 September 9, the , Austria:
    • At a time when creation seems to be endangered in so many ways through human activity, we should consciously advert to this dimension of Sunday, too.

    Synonyms

    * refer

    Derived terms

    * advertence * advertency * advertent * advertently * inadvertent * inadvertently

    avert

    English

    Verb

    (en verb)
  • To turn aside or away.
    • To avert the eyes from an object.
  • To ward off, or prevent, the occurrence or effects of.
    • How can the danger be averted ?
  • * Milton
    • To avert his ire.
  • * Prior
    • Till ardent prayer averts the public woe.
  • (archaic) To turn away.
  • * Thomson
    • Cold and averting from our neighbour's good.
  • (archaic) To turn away.
  • * Francis Bacon
    • When atheists and profane persons do hear of so many discordant and contrary opinions in religion, it doth avert them from the church.

    Derived terms

    * averter * avertress

    Synonyms

    * (to prevent) * See also

    References

    * " avert" at OneLook® Dictionary Search .

    Anagrams

    * ----